This page explains how LekhaPara Publication uses cookies and similar tracking technologies on our website.
You will learn what cookies are, which ones we use, why we use them, and how to manage your cookie preferences.
Understanding cookies helps you make informed choices about your privacy and browsing experience.
Effective Date: November 2025
Last Updated: November 2025
1. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit websites.
Cookies help websites remember information about your visit, making your next visit easier and the site more useful to you.
Cookies can be:
- Session cookies: Temporary cookies deleted when you close your browser
- Persistent cookies: Remain on your device for a set period or until you delete them
- First-party cookies: Set by LekhaPara.in
- Third-party cookies: Set by external services we use (Google, Microsoft)
2. Why We Use Cookies
LekhaPara uses cookies to:
- Remember your agent portal login status
- Analyze website traffic and user behavior
- Display personalized advertisements
- Improve content based on popular topics
- Detect and fix technical issues
- Enhance overall user experience
3. Types of Cookies We Use
3.1 Essential Cookies (Required)
These cookies are necessary for the website to function properly. Without these cookies, services you have requested cannot be provided.
Agent Portal Authentication:
- Purpose: Remember your login status when accessing agent portal
- Duration: Session (deleted when browser closed)
- Provider: LekhaPara.in (first-party)
- Can be disabled: No (portal will not function)
WordPress Security:
- Purpose: Protect against malicious attacks and spam
- Duration: Session to 1 year
- Provider: WordPress (first-party)
- Can be disabled: No (website security compromised)
Load Balancing:
- Purpose: Distribute traffic across servers for better performance
- Duration: Session
- Provider: Hostinger (hosting provider)
- Can be disabled: No (affects website performance)
3.2 Analytics Cookies (Optional)
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
Google Analytics:
- Purpose: Track page views, user behavior, traffic sources, device types
- Duration: Up to 2 years
- Provider: Google (third-party)
- Can be disabled: Yes (through browser settings or opt-out)
- Privacy Policy: [Link to Google Analytics Privacy Policy]
Microsoft Clarity:
- Purpose: Record user sessions, create heatmaps, analyze user experience
- Duration: Up to 1 year
- Provider: Microsoft (third-party)
- Can be disabled: Yes (through browser settings)
- Privacy Policy: [Link to Microsoft Clarity Privacy Policy]
WP Statistics:
- Purpose: Track WordPress-specific metrics (posts viewed, referrers)
- Duration: Varies
- Provider: WordPress plugin (first-party)
- Can be disabled: Yes (does not track if cookies disabled)
3.3 Advertising Cookies (Optional)
These cookies are used to deliver advertisements relevant to you and your interests.
Google AdSense:
- Purpose: Display personalized ads based on browsing history and interests
- Duration: Up to 2 years
- Provider: Google (third-party)
- Can be disabled: Yes (through browser settings or Google Ad Settings)
- Privacy Policy: [Link to Google AdSense Privacy Policy]
- Note: Disabling does not stop ads, but makes them less relevant
DoubleClick (Google):
- Purpose: Measure ad effectiveness and frequency capping
- Duration: Up to 2 years
- Provider: Google (third-party)
- Can be disabled: Yes (through browser settings or Google Ad Settings)
3.4 Functionality Cookies (Optional)
These cookies enable enhanced functionality and personalization.
Language Preferences:
- Purpose: Remember your preferred language (if multi-language support added)
- Duration: Up to 1 year
- Provider: LekhaPara.in (first-party)
- Can be disabled: Yes (but language preference not remembered)
Content Preferences:
- Purpose: Remember your class level and board preferences (if feature added)
- Duration: Up to 6 months
- Provider: LekhaPara.in (first-party)
- Can be disabled: Yes (but preferences not remembered)
4. Third-Party Cookies
We use third-party services that set their own cookies:
Google Services (Analytics, AdSense, DoubleClick): Google uses cookies to provide analytics and advertising services. Google may use your data for their own purposes (improving services, personalization across Google products). You can opt out of Google’s advertising cookies through Google Ad Settings.
Microsoft Clarity: Microsoft uses cookies to record and analyze user sessions. Microsoft may use aggregated data to improve Clarity service. You can opt out through Microsoft Privacy Settings.
Social Media Plugins (if applicable): If we add social media sharing buttons (Facebook, Twitter, etc.), those platforms may set their own cookies to track your interactions.
5. How to Control Cookies
You have several options to control or disable cookies:
5.1 Browser Settings
Most browsers allow you to:
- View cookies stored on your device
- Delete all or specific cookies
- Block all cookies (not recommended—may break website functionality)
- Block third-party cookies only
- Receive notification before cookies are stored
How to Access Cookie Settings:
Google Chrome: Settings → Privacy and security → Cookies and other site data
Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
Safari: Preferences → Privacy → Cookies and website data
Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies
5.2 Opt-Out Tools
Google Analytics Opt-Out: Install Google Analytics Opt-out Browser Add-on
Google Ads Personalization: Visit Google Ad Settings to disable personalized ads
Network Advertising Initiative: Visit NAI Opt-Out Page to opt out of multiple ad networks
5.3 Do Not Track (DNT)
Some browsers offer “Do Not Track” (DNT) signals. Currently, there is no industry standard for responding to DNT signals. LekhaPara does not respond to DNT signals at this time.
5.4 Mobile Device Settings
iOS (iPhone/iPad): Settings → Safari → Block All Cookies
Android: Settings → Google → Ads → Opt out of Ads Personalization
6. Consequences of Disabling Cookies
Disabling cookies may affect your experience:
Essential Cookies Disabled:
- Agent portal login will not work
- Website security may be compromised
- Some pages may not load properly
Analytics Cookies Disabled:
- Your visits will not be counted in traffic statistics
- We cannot improve content based on your behavior
- No impact on your browsing experience
Advertising Cookies Disabled:
- You will still see ads (on digital content pages)
- Ads will be less relevant to your interests
- Ad frequency may increase (no frequency capping)
Functionality Cookies Disabled:
- Preferences not remembered between visits
- Need to reselect options each time
- Slightly less convenient experience
7. Cookie Consent
When you first visit LekhaPara.in, you will see a cookie consent banner explaining our use of cookies. You can:
- Accept all cookies (recommended for best experience)
- Reject optional cookies (only essential cookies used)
- Customize cookie preferences (choose which categories to allow)
Your choice is stored in a cookie (ironically) so we remember your preference. You can change your choice at any time by clicking the “Cookie Settings” link in the website footer.
8. Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in:
- Cookies we use
- Third-party services we integrate
- Legal requirements or best practices
Changes effective immediately upon posting on LekhaPara.in. We will notify you of significant changes via prominent notice on website homepage.
9. Contact Information
Questions about our use of cookies? Contact us:
Email: team@lekhapara.in
WhatsApp: +91 9144336641 [Business hours: 10 AM – 8 PM]
Office Address:
LekhaPara Publication
Unity House (House No.: N0001)
Beside Madrasa Para Juma Masjid
Madrasa Para, Chhoto Sujapur
Malda 732206, West Bengal, India